In constant pursuit of finding things that spark joy. Be it in semantics, design, art, philosophy, psychology, AI, tech, neuroscience, crafts and textile, cyberpunk, horror, geeky nerd stuff, or
things that just makes sense.
I've spent nearly a decade embedded in Singapore's insurance industry—not because I dreamed of actuarial tables as a kid, but because I discovered that insurance is actually about human anxiety, trust, and planning for futures we can't see. That complexity is my playground.
At Prudential, I've shipped platforms handling millions in premiums, cut 8-month launches down to 2, and built design frameworks where there were none.
The work I'm most proud of? Making complex systems feel human~
Pratt Institute, New York
BFA in Visual Communication Design
What Drives My Design
I’ve lived across continents, which shapes how I design for localization, nuance, and real human context.
Humanizing Complexity
I design for complex organizations where products, people, processes, and governance all need to work together
I lead with scale in mind — but never lose sight of the people building, using, and depending on the system
I design the connective tissue between business rules, channels, teams, and users — so complex systems feel simple.
About the Companies I've worked for
CURRENTLY BASED IN SINGAPORE
2018 - PRESENT
UX Designer → UX Design Manager, Prudential Assurance Singapore
Insurance and financial services, one of the largest leading insurance companies of Asia, serving Singapore for 90+ years.
2015 - 2018
UX Designer → Senior Designer, ConnectedLife
HealthTech startup, Singapore-based company focusing on preventive health using AI, sensors, and digital technology to monitor health conditions. Partners with Singapore Ministry of Health, Google Health, Fitbit, SingLife with Aviva, StarHub telecommunication, etc.
2014 - 2015
Interaction Designer, Newton Circus
Startup incubator, social enterprise and technology company focused on Smart Cities, Civic Innovation, and Active Ageing. Establishes and funds ventures with capabilities in IoT and Open Data.
BASED IN NEW YORK
2011 - 2013
Designer, Orbit 360
NYC based full-service creative agency specializing in branding, advertising (print/TV/radio), and digital marketing. Clients included Walmart, Target, Hilton, HBO, United Nations, Nine West, Estee Lauder etc.
QUIRKS
My obsession with neuroplasticity research helps me design interfaces that rewire user behaviors through habit loops.
Lucid dreaming taught me to see multiple realities at once—essential for mapping edge cases in complex systems.
J.R.R. Tolkien's world-building obsession mirrors my approach: every product ecosystem needs its own consistent internal logic.
I paint abstract neuroses, practicing the same translation work I do in design: making the invisible tangible.